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June 27, 2008

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Lli and Josh Bernoff

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff, is a book designed for businesses that are not yet part of the Internet age but should be considering entering it. As described on its website,

It's a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.

The reason I have this book in the first place is that Forrester Publishing offered free copies of it to bloggers who promised to post about it. Hey, I like free things, so I figured what the heck. Since I am not a business person, I'm not exactly the book's target audience. On the other hand, this book is more about online social interaction than it is about literature, so it makes perfect sense for the authors and publishers to want to use the blogosphere in order to promote the book and their services.

This book describes how Internet marketing is about developing relationships with one's customer base, and the importance of listening to one's customers. While in many respects it is a marketing tool for Forrester's services, it is nonetheless a good introduction to social technologies for corporate executives who want to develop an Internet presence but who aren't sure where to start.

Posted by In Repair at June 27, 2008 11:11 PM

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